This post originally appeared on Torontoist on January 2, 2013.
Beer industry insiders say big breweries spend hundreds of thousands of dollars each year trying to influence what your bartender decides to put in the fridge.
You may think, when you go to a bar, that your choice of beer is entirely yours. But that decision may have been made well before you even put on your drinking pants—and not by the bar owners. According to industry insiders, it’s often the brewers who dictate what’s on tap.
In fact, insiders say, sometimes it’s brewers, not bar owners, who cover the expense of putting in those very tap lines. Because in Toronto, and across Ontario, keg-fridge space is expensive real estate. Read the rest of this entry »